Meta Ads Specialist · Rajkot

DeoDap International Private Limited is an Indian B2B and e-commerce distribution company specializing in consumer lifestyle and retail goods.

Responsibilities

• Set up, manage, and optimize advertising campaigns across Meta platforms including Facebook and Instagram.
• Monitor daily ad spend, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct target audience research, segment testing, and lookalike audience building.
• Collaborate with creative teams to conceptualize high-converting video and image ad creatives.
• Execute A/B tests on creatives, copies, headlines, and landing page URLs.
• Analyze campaign performance data and derive actionable optimizations to scale accounts.
• Maintain pixel health, event tracking, and conversion API integration accuracy.
• Implement retargeting campaigns to recover drop-offs and enhance customer lifetime value.
• Provide regular reporting on key marketing metrics to leadership and stakeholders.
• Stay updated with the latest Meta advertising algorithms, policies, and industry trends.