Product Marketing Specialist, · Bengaluru

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers.

Responsibilities:

• Support the execution of market-facing initiatives and product releases.
• Bridge communication between Product Management, Marketing, and Sales teams.
• Manage project timelines and deliverables effectively.
• Conduct market research to identify customer needs and trends.
• Assist in developing marketing strategies and campaigns.
• Collaborate with cross-functional teams to ensure alignment.
• Analyze and report on the performance of marketing initiatives.
• Prepare presentations and materials for internal and external stakeholders.
• Participate in product launch activities and events.
• Stay updated on industry developments and competitive landscape.