Content Marketing Specialist ( · Bengaluru

Canva is an online visual communications platform dedicated to empowering everyone in the world to design.

Responsibilities

• Plan content across touchpoints such as social advertisements, product surfaces, and YouTube.
• Script and produce a bank of short-form video content tailored to Indian audiences.
• Brief and coordinate with external production agencies and internal creative designers.
• Write engaging product interface copy and homepage messaging for local campaigns.
• Manage website and landing page publishing within content management systems (CMS).
• Collaborate with the India Marketing team to maintain full-funnel content distribution.
• Monitor performance metrics across channels to iterate on content formats and hooks.
• Translate core product features into clear, actionable how-tos and tutorials.
• Ensure consistent brand voice and visual quality across all published digital touchpoints.
• Research emerging Indian digital media trends to develop culturally resonant marketing assets.