Performance Marketing Associat · Mumbai

Break The Code is seeking a proactive Performance Marketing Associate to manage, optimize, and scale paid acquisition campaigns across primary digital advertising networks.

Key Responsibilities

• Plan, execute, and monitor paid marketing campaigns on platforms like Meta Ads and Google Ads.
• Conduct continuous audience research and targeting optimization to reach relevant customer segments.
• Track daily ad spend and performance metrics to maximize Return on Ad Spend (ROAS).
• Formulate and execute A/B tests for ad creatives, headlines, copy, and landing pages.
• Collaborate with graphic designers and copywriters to produce high-converting creative assets.
• Analyze full-funnel conversion metrics using Google Analytics and in-platform reporting tools.
• Optimize bidding strategies, keywords, and placements to reduce Cost Per Acquisition (CPA).
• Troubleshoot tracking and attribution issues across tracking pixels, conversion APIs, and analytics tags.
• Generate regular performance dashboards detailing key insights, trends, and budget pacing.
• Identify new growth channels and test emerging advertising formats to diversify acquisition.
• Monitor competitor strategies, creative patterns, and industry benchmarks regularly.