Digital Marketing Analyst · Bengaluru

Ameriprise Financial is hiring a Digital Marketing Analyst in Bengaluru to analyze campaign performance, optimize user acquisition channels, and drive data-backed marketing strategies.

Key Responsibilities

• Track and evaluate cross-channel digital marketing metrics including web traffic, conversions, and engagement.
• Build and update performance marketing dashboards using enterprise web analytics platforms.
• Monitor paid acquisition channels including search engine marketing (SEM), display, and social media ads.
• Perform SEO audits, keyword research, and page optimization to improve organic visibility.
• Analyze multi-touch attribution models and customer acquisition costs to maximize campaign ROI.
• Plan and execute A/B tests on landing pages, email templates, and ad creatives.
• Generate periodic performance reports and translate analytical findings into strategic recommendations.
• Implement tag management and tracking scripts for accurate website traffic measurement.
• Conduct benchmark analysis against industry competitors to identify digital growth opportunities.
• Collaborate with global design and content teams to align messaging with marketing goals.
• Ensure all marketing materials comply with financial industry regulatory and brand standards.