Marketing Manager, IMDb India · Mumbai

We’re looking for a growth marketer to join our team in Mumbai as a Marketing Manager. The ideal candidate is entrepreneurial, results-oriented, and can develop, execute, and evaluate content strategies for driving product awareness and engagement for IMDb and IMDbPro.

Key Responsibilities

• Own marketing strategy for IMDbPro product launches and strategic programs.
• Manage campaigns end-to-end: creative processes, targeting, planning, execution, reporting, and optimization.
• Manage budgets and improve cost per lead and cost per acquisition.
• Establish an editorial calendar and deliver relevant content.
• Analyze customer insights to inform marketing strategies.
• Collaborate with cross-functional teams to enhance brand visibility.
• Monitor and report on campaign performance metrics.
• Test and iterate on marketing strategies based on performance data.
• Develop compelling content across various channels.
• Drive user engagement through innovative marketing initiatives.