Category Development Marketing · Bengaluru

Company Overview: 3M India Limited is renowned for its commitment to innovation and diverse thinking in the consumer goods sector.

Responsibilities:

• Develop and implement category marketing strategies based on consumer insights.
• Lead category planning and mix optimization to maximize sales.
• Collaborate with supply chain and sales teams for effective product placement.
• Analyze category performance and identify growth opportunities.
• Drive category innovation and new product introductions.
• Manage promotional activities and pricing strategies.
• Conduct market research to stay ahead of trends.
• Prepare reports on category performance for stakeholders.
• Engage with customers to gather feedback and improve offerings.
• Work cross-functionally to align marketing initiatives with business goals.