General Manager (Events) - Sal · Kerala

Industry: Event Management / Experiential Marketing

Role Overview

The General Manager – Sales & Marketing will be responsible for driving business growth, revenue generation, and client acquisition, while also overseeing end-to-end execution of events to ensure seamless delivery as per client expectations. This role requires a strong balance between strategic sales leadership and on-ground event execution.

Key Responsibilities

• Sales & Business Development.
• Drive new business acquisition and achieve monthly/quarterly revenue targets.
• Develop and execute sales strategies to grow corporate, wedding, and experiential event portfolios.
• Build and maintain strong relationships with clients, brands, agencies, and partners.
• Lead negotiations, finalize proposals, and close high-value deals.
• Track sales pipeline, forecasts, and performance reports.
• Marketing & Brand Growth
• Plan and execute marketing initiatives to strengthen brand presence.
• Identify market trends, competitor activities, and new business opportunities.
• Collaborate with digital, content, and PR teams for lead generation.
• Event Execution & Operations Oversight.
• Attend all key events and ensure flawless on-ground execution.
• Coordinate with internal teams (creative, production, logistics, vendors) for smooth delivery.
• Ensure events are executed as per approved budgets, timelines, and quality standards.
• Act as the primary escalation point for clients during events.
• Team Leadership & Management
• Lead, mentor, and motivate the sales and execution teams.
• Set KPIs and performance benchmarks for team members.
• Ensure alignment between sales commitments and execution capabilities.

Desired Skills & Competencies

• Strong sales leadership and negotiation skills.
• Proven ability to generate consistent revenue and business growth.
• Excellent client handling and communication skills.
• Deep understanding of event planning, production, and execution.
• Ability to multitask, manage pressure, and deliver under tight timelines.

Experience & Qualifications

• Minimum 6– 8 years in a senior sales or leadership role.
• Proven track record of handling large-scale events and key clients.

Key Success Metrics

• Revenue growth and profitability.
• New client acquisition and retention.
• Successful execution of events with high client satisfaction.
• Team performance and efficiency.

Pay: ₹50,000.00 - ₹100,000.00 per month

Experience:

• Managerial: 1 year (Preferred)
• Events management: 5 years (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person