Lifecycle Marketing Senior Man · Mumbai
Crunchyroll · Crunchyroll
Explore more opportunities at Crunchyroll. See all open roles.
Job highlights
Designation Offered
Lifecycle Marketing Senior Man
Job Role
Digital Marketing Manager
Department
Marketing
Job Type
Fulltime
Salary
18.00Lacs
Experience
6–10 years
Job Location
Mumbai
Education
Bachelors/Undergraduate Degree
Posted by
Crunchyroll
Posted On
5 May 2026
Valid until
4 Jul 2026
Skillset required
Job Description for Lifecycle Marketing Senior Man
A role-focused description with responsibilities, expectations, and qualifications for this opening.
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories.
About The Role
Crunchyroll is seeking a Lifecycle / CRM Marketing Senior Manager to lead localized CRM strategies for India. This role will craft and execute campaigns across the entire subscriber journey.
- Develop localized CRM strategies for the Indian market.
- Craft and execute campaigns for acquisition, onboarding, retention, and winback.
- Champion localization and cultural nuance in marketing strategies.
- Collaborate with regional marketing and global teams.
- Analyze campaign performance and optimize for engagement.
- Manage relationships with stakeholders across departments.
- Ensure campaigns resonate with anime fans.
- Drive measurable business impact through marketing efforts.
- Lead a team to execute marketing initiatives.
- Stay updated on market trends and consumer behavior.
About this opening
Crunchyroll is hiring a Digital Marketing Manager in the Marketing team based in Mumbai.
This role is fulltime, flexible, 6–10 years experience, ₹12 lakh–₹18 lakh per year—matched against UnoJobs' verified employer data.
Skills evaluated for this opening include Segmentation, Digital Marketing, CRM, Strategy, Experimentation. Apply directly through UnoJobs to keep your application visible to Crunchyroll without bouncing across multiple sites.
- Role
- Digital Marketing Manager
- Department
- Marketing
- Location
- Mumbai
- Work mode
- Flexible
- Experience
- 6–10 years
- Compensation
- ₹12 lakh–₹18 lakh per year
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