Performance Marketing · Gurugram

Key Responsibilities

Client Onboarding & Growth

• Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps

• Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics

• Set up campaigns aligned to performance goals and scalability benchmarks

Client Servicing & Optimization

• Monitor daily campaign performance and proactively optimize for scale and efficiency

• Work closely with AdOps and analytics teams on tracking, attribution, and postbacks

• Identify underperforming funnels and recommend creative, targeting, or bid changes

• Maintain strong client retention through performance delivery

Revenue & Scale

• Achieve revenue through volume scaling and long-term advertiser retention

• Upsell high-performing traffic sources, premium placements, and exclusive inventory

• Build predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

• Sell and manage CPC, CPA, CPI, and hybrid performance models

• Understand attribution tools, fraud prevention, and conversion tracking

• Stay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs

• CPA/ROAS improvement

• Advertiser retention & budget scale

• Monthly revenue from performance campaigns

• Conversion volume & quality score

Required Skills & Qualifications

• Strong understanding of performance marketing and digital funnels

• Hands-on experience with performance KPIs and optimization

• Ability to analyze large datasets and make quick decisions

• Comfortable working in fast-paced, number-driven environments