Operations Manager · Gurugram

• Manage end-to-end UAE study abroad operations including lead handling, application processing, offers, and documentation tracking

• Oversee daily lead flow from Google Ads and Meta (Facebook & Instagram) for UAE-focused campaigns

• Execute and optimise UAE-specific lead generation campaigns in coordination with marketing

• Monitor lead quality, CPL, conversion ratios, and follow-up SLAs

• Allocate and distribute leads to counsellors and call centre agents, and track performance

• Handle day-to-day call centre operations including rosters, queues, productivity, and follow-ups

• Track call centre metrics such as call volumes, connect rates, talk time, and conversions

• Ensure timely application processing and coordination with Dubai and other UAE universities

• Maintain high accuracy in CRM data, application records, and documentation

• Prepare daily and weekly MIS covering leads, calls, conversions, and application status

• Identify operational and funnel-level gaps and recommend improvements

• Experience Required (Market-Aligned):

For Fresher / Early-Career Candidates:

• 0.5–1.5 years of experience

• Exposure to education sales ops, calling teams, or lead management

• Basic understanding of Google Ads / Meta leads and CRM workflows

• Will be trained on UAE admissions and operational processes

• Operations ManagerRole

For Experienced Candidates:

• 2–4 years of total experience

• Minimum 1.5–3 years in UAE-focused study abroad operations, education lead management, or call centre operations

• Hands-on experience managing leads via Google Ads and Meta Ads

• Prior experience handling small to mid-sized calling teams (5–15 agents)

• Exposure to CRM-based lead allocation and performance tracking

Skill Set / Other Requirements:

• Strong understanding of call centre workflows, lead funnels, and counselling operations

• Working knowledge of Google Ads, Meta Ads Manager, and basic campaign optimisation

• Strong grasp of CPL, conversion metrics, and productivity KPIs

• Good command over Excel / Google Sheets and CRM tools

• Ability to manage volume-driven operations with tight timelines

• Clear communication and cross-team coordination skills

• Familiarity with UAE universities, intakes, and admission processes (Dubai preferred)