Digital Mktg Manager · Mumbai

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.

• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

• Role requires Digital Marketing Ads & Promotion creation/design Marketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience.

• Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.

What are we looking for?

• This role leads the development of consistent workflows, governance models, and cross-market tools to ensure effective and efficient delivery of influencer campaigns, especially in the micro-influencer space.

• The Senior Social & Influencer Operations Lead drives the operational strategy and execution framework for influencer marketing across social platforms at scale.

Roles and Responsibilities:

• Define and lead influencer operations processes and infrastructure across all social platforms (Instagram, YouTube, etc.).

• Oversee governance, compliance, and consistency in execution of influencer campaigns globally or across regions.

• Partner with social, brand, legal, and procurement teams to manage risk, contract integrity, and platform utilization.

• Lead vendor and influencer platform partnerships, ensuring seamless integration and performance tracking.

• Establish operational KPIs, service levels, and delivery scorecards for influencer execution.

• Lead and mentor influencer operations teams across markets to drive operational excellence.

• Identify and implement automation opportunities to scale micro-influencer programs efficiently.

• Ensure working with the right teams for integration of influencer data into broader marketing operations and performance dashboards.