Key Responsibilities

Campaign Management

<ul>
<li style="text-align:start;">End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns</li>
</ul>

<ul>
<li style="text-align:start;">Drive user acquisition, lead generation, and transaction growth across app &amp; web</li>
</ul>

<ul>
<li style="text-align:start;">Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs</li>
</ul>

Analytics &amp; Measurement


<ul>
<li style="text-align:start;">Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer</li>
</ul>

<ul>
<li style="text-align:start;">Deep-dive into funnel &amp; cohort analysis</li>
</ul>

<ul>
<li style="text-align:start;">Build performance dashboards for weekly/monthly business reviews</li>
</ul>

Cross-Vertical Marketing

<ul>
<li style="text-align:start;">Scale fintech app campaigns (UPI, merchant lending, personal loan)</li>
</ul>

<ul>
<li style="text-align:start;">Run Travel acquisition &amp; booking campaigns for both web &amp; app</li>
</ul>

<ul>
<li style="text-align:start;">Optimize creative messaging across different verticals</li>
</ul>

Stakeholder Management

<ul>
<li style="text-align:start;">Collaborate with product, design, and business teams</li>
</ul>

<ul>
<li style="text-align:start;">Share insights &amp; recommendations with leadership</li>
</ul>

<ul>
<li style="text-align:start;">Mentor junior team members </li>
</ul>
Requirements :

<ul>
<li style="text-align:start;">6–8 years of experience in performance marketing with focus on Google &amp; Meta ads.</li>
</ul>

<ul>
<li style="text-align:start;">Strong expertise in Google Ads and Meta Ads</li>
</ul>

<ul>
<li style="text-align:start;">Hands-on experience with Appsflyer</li>
</ul>

<ul>
<li style="text-align:start;">Proven track record in fintech, travel, and lending campaigns is preferred</li>
</ul>

<ul>
<li style="text-align:start;">Strong analytical mindset; Excel/SQL/BI tool exposure</li>
</ul>

<ul>
<li style="text-align:start;">Understanding of web-to-app campaigns &amp; cross-device tracking is preferred</li>
</ul>

<ul>
<li style="text-align:start;">Exposure to remarketing and funnel optimization strategies is preferred </li>
</ul>

Performance Marketing

Key Responsibilities Campaign Management End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns Drive user acquisition, lead generation, and transaction growth across app &amp; web Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs Analytics &amp; Measurement Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer Deep-dive into funnel &amp; cohort analysis Build performance dashboards for weekly/monthly business reviews Cross-Vertical Marketing Scale fintech app campaigns (UPI, merchant lending, personal loan) Run Travel acquisition &amp; booking campaigns for both web &amp; app Optimize creative messaging across different verticals Stakeholder Management Collaborate with product, design, and business teams Share insights &amp; recommendations with leadership Mentor junior team members Requirements : 6–8 years of experience in performance marketing with focus on Google &amp; Meta ads. Strong expertise in Google Ads and Meta Ads Hands-on experience with Appsflyer Proven track record in fintech, travel, and lending campaigns is preferred Strong analytical mindset; Excel/SQL/BI tool exposure Understanding of web-to-app campaigns &amp; cross-device tracking is preferred Exposure to remarketing and funnel optimization strategies is preferred

Performance Marketing in New Delhi (UID-11510)

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Skills Required for Performance Marketing

Job Description for Performance Marketing

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