Key Responsibilities

Client Onboarding &amp; Growth

<ul>
<li style="margin-left:1.6rem;">Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Set up campaigns aligned to performance goals and scalability benchmarks</li>
</ul>

Client Servicing &amp; Optimization

<ul>
<li style="margin-left:1.6rem;">Monitor daily campaign performance and proactively optimize for scale and efficiency</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work closely with AdOps and analytics teams on tracking, attribution, and postbacks</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Identify underperforming funnels and recommend creative, targeting, or bid changes</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Maintain strong client retention through performance delivery</li>
</ul>

Revenue &amp; Scale

<ul>
<li style="margin-left:1.6rem;">Achieve revenue through volume scaling and long-term advertiser retention</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Upsell high-performing traffic sources, premium placements, and exclusive inventory</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build predictable revenue pipelines through repeat performance budgets</li>
</ul>

Performance Advertising Expertise

<ul>
<li>Sell and manage CPC, CPA, CPI, and hybrid performance models</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understand attribution tools, fraud prevention, and conversion tracking</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Stay updated with performance trends, privacy regulations, and tracking limitations</li>
</ul>

Key KPIs

<ul>
<li style="margin-left:1.6rem;">CPA/ROAS improvement</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Advertiser retention &amp; budget scale</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monthly revenue from performance campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Conversion volume &amp; quality score</li>
</ul>

Required Skills &amp; Qualifications

<ul>
<li style="margin-left:1.6rem;">Strong understanding of performance marketing and digital funnels</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Hands-on experience with performance KPIs and optimization</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to analyze large datasets and make quick decisions</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Comfortable working in fast-paced, number-driven environments </li>
</ul>

Performance Marketing

Key Responsibilities Client Onboarding &amp; Growth Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics Set up campaigns aligned to performance goals and scalability benchmarks Client Servicing &amp; Optimization Monitor daily campaign performance and proactively optimize for scale and efficiency Work closely with AdOps and analytics teams on tracking, attribution, and postbacks Identify underperforming funnels and recommend creative, targeting, or bid changes Maintain strong client retention through performance delivery Revenue &amp; Scale Achieve revenue through volume scaling and long-term advertiser retention Upsell high-performing traffic sources, premium placements, and exclusive inventory Build predictable revenue pipelines through repeat performance budgets Performance Advertising Expertise Sell and manage CPC, CPA, CPI, and hybrid performance models Understand attribution tools, fraud prevention, and conversion tracking Stay updated with performance trends, privacy regulations, and tracking limitations Key KPIs CPA/ROAS improvement Advertiser retention &amp; budget scale Monthly revenue from performance campaigns Conversion volume &amp; quality score Required Skills &amp; Qualifications Strong understanding of performance marketing and digital funnels Hands-on experience with performance KPIs and optimization Ability to analyze large datasets and make quick decisions Comfortable working in fast-paced, number-driven environments

Performance Marketing in Delhi (UID-14972)

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Skills Required for Performance Marketing

Job Description for Performance Marketing

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