Local Store Marketing (LSM) -

<ul>
<li style="margin-left:0px;">Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify and leverage community touchpoints for activation, promotion, branding and visibility - residential areas, corporate offices/parks, educational institutions, clubs etc.</li>
</ul>

<ul>
<li style="margin-left:0px;">Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls. </li>
</ul>
New City / New store launches -

<ul>
<li style="margin-left:0px;">Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc.</li>
</ul>
 
Activations and Events

<ul>
<li style="margin-left:0px;">Brand participation and presence in relevant small and large format events (city-specific or multi-city)</li>
</ul>

<ul>
<li style="margin-left:0px;">Coordinate with vendors and brand partners for branding material, event setups and promotions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Track performance of activations through KPIs such as footfall, trials and conversion. </li>
</ul>
Others

<ul>
<li style="margin-left:0px;">Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs</li>
</ul>

<ul>
<li style="margin-left:0px;">Competitive analysis and consumer insights from the regional catchments</li>
</ul>

<ul>
<li style="margin-left:0px;">Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance </li>
</ul>

Regional Marketing Manager

India

Local Store Marketing (LSM) - Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement. Identify and leverage community touchpoints for activation, promotion, branding and visibility - residential areas, corporate offices/parks, educational institutions, clubs etc. Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls. New City / New store launches - Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc. Activations and Events Brand participation and presence in relevant small and large format events (city-specific or multi-city) Coordinate with vendors and brand partners for branding material, event setups and promotions. Track performance of activations through KPIs such as footfall, trials and conversion. Others Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs Competitive analysis and consumer insights from the regional catchments Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance

Regional Marketing Manager · Mumbai

Job highlights

Skillset required

Job Description

Job Description for Regional Marketing Manager

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