Key Responsibilities:

1. Channel Marketing Strategy

<ul>
<li style="margin-left:0px;">Develop and implement integrated marketing plans aligned with channel sales objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Build partner centric marketing strategies that drive selling (to channel partners) and sell through (to end customers).</li>
</ul>

<ul>
<li style="margin-left:0px;">Design partner segmentation, partner value propositions, and tier wise marketing initiatives.</li>
</ul>

2. Brand Management &amp; Positioning

<ul>
<li style="margin-left:0px;">Strengthen brand visibility by ensuring consistent messaging and visual identity across all digital and offline touchpoints.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop marketing collaterals, video content, case studies, and blogs that articulate the value proposition of our solutions.</li>
</ul>

3. Partner Enablement &amp; Comarketing

<ul>
<li style="margin-left:0px;">Manage MDF (Marketing Development Fund) programs and cofounded marketing campaigns with top tier partners.</li>
</ul>

<ul>
<li style="margin-left:0px;">Organize channel partner events, roadshows, webinars, and product launches to boost engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Create training modules, product guides, and sales enablement material tailored for partners.</li>
</ul>

4. Demand Generation

<ul>
<li style="margin-left:0px;">Develop and implement comprehensive digital marketing plans aligned with business acquisition targets for both B2B and B2C segments.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive lead generation programs through digital marketing, trade marketing, and local activations in partnership with channel partners.</li>
</ul>

5. Loyalty &amp; Referral Programs

<ul>
<li style="margin-left:0px;">Design and launch loyalty initiatives aimed at retaining existing customers and incentivizing channel influencers.</li>
</ul>

<ul>
<li style="margin-left:0px;">Build referral frameworks that drive "sell-through" by leveraging satisfied residential and commercial customers.</li>
</ul>

<ul>
<li style="margin-left:0px;">Track the health of loyalty programs and monitor engagement metrics to ensure long-term customer value.</li>
</ul>

6. Market Intelligence &amp; Analytics

<ul>
<li style="margin-left:0px;">Conduct competitor analysis and monitor market trends in channel ecosystems.</li>
</ul>

<ul>
<li style="margin-left:0px;">Provide insights on channel health, partner performance, and marketing effectiveness.</li>
</ul>

<ul>
<li style="margin-left:0px;">Prepare periodic reports for leadership on marketing KPIs, partner performance, and growth opportunities.</li>
</ul>

7. Cross Functional Collaboration

<ul>
<li style="margin-left:0px;">Work closely with sales leadership to align marketing initiatives with channel sales strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with product teams to launch new offerings with channel specific go to market plans.</li>
</ul>

<ul>
<li style="margin-left:0px;">Liaise with finance and operations to manage marketing budgets and MDF utilization.</li>
</ul>

Key Requirements:

<ul>
<li style="margin-left:0px;">Education: MBA in Marketing or equivalent.</li>
</ul>

Experience: 

<ul>
<li>1.6 -5 years of progressive marketing experience.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of channel ecosystems (distributors, dealers, franchisees, or system integrators).</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven track record in designing and executing channel marketing strategies that drive revenue.</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent leadership, communication, and stakeholder management skills.</li>
</ul>

<ul>
<li style="margin-left:0px;">Hands-on experience with digital marketing tools, CRM, and analytics platforms.</li>
</ul>

Key Competencies:

<ul>
<li style="margin-left:0px;">Strategic mindset with executional rigor.</li>
</ul>

<ul>
<li style="margin-left:0px;">Deep understanding of channel partner dynamics and comarketing programs.</li>
</ul>

<ul>
<li style="margin-left:0px;">Analytical skills for ROI measurement and market insights.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong interpersonal skills to engage partners and internal teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Creative approach to building brand presence in distributed networks. </li>
</ul>

Marketing Manager

India

Key Responsibilities: 1. Channel Marketing Strategy Develop and implement integrated marketing plans aligned with channel sales objectives. Build partner centric marketing strategies that drive selling (to channel partners) and sell through (to end customers). Design partner segmentation, partner value propositions, and tier wise marketing initiatives. 2. Brand Management &amp; Positioning Strengthen brand visibility by ensuring consistent messaging and visual identity across all digital and offline touchpoints. Develop marketing collaterals, video content, case studies, and blogs that articulate the value proposition of our solutions. 3. Partner Enablement &amp; Comarketing Manage MDF (Marketing Development Fund) programs and cofounded marketing campaigns with top tier partners. Organize channel partner events, roadshows, webinars, and product launches to boost engagement. Create training modules, product guides, and sales enablement material tailored for partners. 4. Demand Generation Develop and implement comprehensive digital marketing plans aligned with business acquisition targets for both B2B and B2C segments. Drive lead generation programs through digital marketing, trade marketing, and local activations in partnership with channel partners. 5. Loyalty &amp; Referral Programs Design and launch loyalty initiatives aimed at retaining existing customers and incentivizing channel influencers. Build referral frameworks that drive "sell-through" by leveraging satisfied residential and commercial customers. Track the health of loyalty programs and monitor engagement metrics to ensure long-term customer value. 6. Market Intelligence &amp; Analytics Conduct competitor analysis and monitor market trends in channel ecosystems. Provide insights on channel health, partner performance, and marketing effectiveness. Prepare periodic reports for leadership on marketing KPIs, partner performance, and growth opportunities. 7. Cross Functional Collaboration Work closely with sales leadership to align marketing initiatives with channel sales strategies. Collaborate with product teams to launch new offerings with channel specific go to market plans. Liaise with finance and operations to manage marketing budgets and MDF utilization. Key Requirements: Education: MBA in Marketing or equivalent. Experience: 1.6 -5 years of progressive marketing experience. Strong understanding of channel ecosystems (distributors, dealers, franchisees, or system integrators). Proven track record in designing and executing channel marketing strategies that drive revenue. Excellent leadership, communication, and stakeholder management skills. Hands-on experience with digital marketing tools, CRM, and analytics platforms. Key Competencies: Strategic mindset with executional rigor. Deep understanding of channel partner dynamics and comarketing programs. Analytical skills for ROI measurement and market insights. Strong interpersonal skills to engage partners and internal teams. Creative approach to building brand presence in distributed networks.

Marketing Manager · Mumbai

Job highlights

Skillset required

Job Description

Job Description for Marketing Manager

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