Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.

• Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Manages F&amp;B media schedules and verifies prompt settlement of accounts.

• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

• Executes email marketing, and display advertising.

• Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Manages assigned accounts as per the media account management system.

• Writes and distributes all press releases for property events, promotions, and outlets.

• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

• Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

• Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development 

• Coordinates and executes Hotel and F&amp;B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly basis.

• Manages the execution of F&amp;B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&amp;B promotions.

• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.

• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Marketing Manager

India

Education and Experience Required: • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred OR • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred. CORE WORK ACTIVITIES Hotel Marketing and Advertising • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams. • Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. • Manages F&amp;B media schedules and verifies prompt settlement of accounts. • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups • Executes email marketing, and display advertising. • Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. • Verifies all advertising for the hotel in digital channels is in alignment with brand voice. Social Media Content Management • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). • Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels. • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. Public Relations and Visual Asset Management • Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM. • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers. • Manages assigned accounts as per the media account management system. • Writes and distributes all press releases for property events, promotions, and outlets. • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities. • Supports pull through of impactful PR strategy &amp; activities to drive quality press coverage through media engagement, in alignment with communications objectives. • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution. • Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s). • Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel. • Supports the co-ordination of photography for F&amp;B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams. • Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team. • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice. Direct Marketing and Collateral Development • Coordinates and executes Hotel and F&amp;B printed materials. • Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner. • Assists in the production of all property, F&amp;B display, and temporary signage in hotel public areas. • Promotes collection of competitors collateral and publicity on a monthly basis. • Manages the execution of F&amp;B direct marketing activities. • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA). General • Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&amp;B promotions and campaigns. • Helps with the publication of hotel’s newsletter(s). • Supports communications duties and functions as deemed necessary. • Assists in the liaison and execution of joint F&amp;B promotions. • Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis. • Pa

Marketing Manager · Mumbai

Job highlights

Skillset required

Job Description

Job Description for Marketing Manager

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