What makes the role meaty?

<ul>
<li style="margin-left:0px;">Playing the brand custodian role in the offline experience - driving both acquisitions/repeat and experience</li>
</ul>

<ul>
<li style="margin-left:0px;">Building and executing the 90-day store marketing playbook — focused on traffic, CAC, trials, and conversion</li>
</ul>

<ul>
<li style="margin-left:0px;">Translating central brand thinking into store-first narratives across VM, events, sampling, CRM, and loyalty</li>
</ul>

<ul>
<li style="margin-left:0px;">Partnering with Retail Ops, Category, Creative and Growth to co-drive business goals</li>
</ul>

<ul>
<li style="margin-left:0px;">Co-leading hyperlocal marketing strategy: city-level media, influencer engagement, partnerships</li>
</ul>

<ul>
<li style="margin-left:0px;">Owning repeat journey for in-store users (including digital nudges and omni-CRM loops)</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting, learning and improving from real store data — footfall, conversion, repeat, NPS.</li>
</ul>

We hope that you..

<ul>
<li style="margin-left:0px;">Have 7-8 years experience in brand or retail marketing, with hands-on experience driving walk-ins and retention</li>
</ul>

<ul>
<li style="margin-left:0px;">Demonstrate an ability to think strategic, translate to creative and strongly own execution</li>
</ul>

<ul>
<li style="margin-left:0px;">Show Strong commercial mindset: understands CAC, contribution margins, store unit economics</li>
</ul>

<ul>
<li style="margin-left:0px;">Believe that brand happens in the real world, and is obsessed with details</li>
</ul>

<ul>
<li style="margin-left:0px;">Are confident navigating ambiguity, taking decisions fast, and owning outcomes deeply</li>
</ul>

Senior Brand Manager

What makes the role meaty? Playing the brand custodian role in the offline experience - driving both acquisitions/repeat and experience Building and executing the 90-day store marketing playbook — focused on traffic, CAC, trials, and conversion Translating central brand thinking into store-first narratives across VM, events, sampling, CRM, and loyalty Partnering with Retail Ops, Category, Creative and Growth to co-drive business goals Co-leading hyperlocal marketing strategy : city-level media, influencer engagement, partnerships Owning repeat journey for in-store users (including digital nudges and omni-CRM loops) Reporting, learning and improving from real store data — footfall, conversion, repeat, NPS. We hope that you.. Have 7-8 years experience in brand or retail marketing, with hands-on experience driving walk-ins and retention Demonstrate an ability to think strategic, translate to creative and strongly own execution Show Strong commercial mindset: understands CAC, contribution margins, store unit economics Believe that brand happens in the real world, and is obsessed with details Are confident navigating ambiguity, taking decisions fast, and owning outcomes deeply

Senior Brand Manager in Bengaluru

Job highlights

Skillset required

Job Description

Job Description for Senior Brand Manager

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