Role &amp; responsibilities: 
SEO &amp; Website Management

<ul>
<li style="margin-left:0px;">Improve organic traffic, search engine rankings, and visibility of Apeejay Education</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with teams to design landing pages, microsites, and blogs optimized for user experience.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor analytics (Google Analytics, Search Console, SEMrush, etc.) to guide improvements.</li>
</ul>

Digital Marketing Campaigns

<ul>
<li style="margin-left:0px;">Plan, execute and manage, paid Digital Marketing Campaigns (Google Ads, Meta Ads, Etc) for student acquisition.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor and Optimize and campaigns (CPC, CTR, CPA and lead quality) across targeted</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify trends and insights to optimize spend and performance</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct A/B testing and conversion experiments to improve lead generation</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with internal teams to create and optimize landing pages on WordPress</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate closely with marketing, admissions, IT and creative team to ensure seamless campaign execution, lead management and creative asset development.</li>
</ul>

Social Media &amp; Content

<ul>
<li style="margin-left:0px;">Create and schedule engaging digital content, including reels, events, for academic program </li>
</ul>

<ul>
<li>Drive parent, student, and community engagement through innovative campaigns.</li>
</ul>

Analytics &amp; Reporting

<ul>
<li style="margin-left:0px;">Track ROI and KPIs of campaigns and report performance to management.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct trend analysis and recommend digital strategies to achieve enrollment targets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Manage budgets effectively based on campaign performance insights.</li>
</ul>

Innovation &amp; Collaboration

<ul>
<li style="margin-left:0px;">Explore and adopt new-age marketing tools including Generative AI to enhance efficiency.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with Principals, Admissions Teams, and Academic Heads to ensure campaigns support institutional objectives. </li>
</ul>
Skills and Competencies Required:

<ul>
<li style="margin-left:0px;">Expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in Google Analytics, Search Console, and marketing automation tools.</li>
</ul>

<ul>
<li style="margin-left:0px;">Familiarity with the technology and AI sector, understanding its influence on marketing.</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in digital marketing with a proven track record in driving revenue.</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in digital marketing, SEO, SEM, and social media campaigns. Proven track record of lead generation and admissions-driven campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical and data-driven decision-making skills.</li>
</ul>

<ul>
<li style="margin-left:0px;">Familiarity with education sector dynamics, especially K12 marketing cycles.</li>
</ul>

Digital Marketing Specialist

India

Role &amp; responsibilities: SEO &amp; Website Management Improve organic traffic, search engine rankings, and visibility of Apeejay Education Collaborate with teams to design landing pages, microsites, and blogs optimized for user experience. Monitor analytics (Google Analytics, Search Console, SEMrush, etc.) to guide improvements. Digital Marketing Campaigns Plan, execute and manage, paid Digital Marketing Campaigns (Google Ads, Meta Ads, Etc) for student acquisition. Monitor and Optimize and campaigns (CPC, CTR, CPA and lead quality) across targeted Identify trends and insights to optimize spend and performance Conduct A/B testing and conversion experiments to improve lead generation Collaborate with internal teams to create and optimize landing pages on WordPress Collaborate closely with marketing, admissions, IT and creative team to ensure seamless campaign execution, lead management and creative asset development. Social Media &amp; Content Create and schedule engaging digital content, including reels, events, for academic program Drive parent, student, and community engagement through innovative campaigns. Analytics &amp; Reporting Track ROI and KPIs of campaigns and report performance to management. Conduct trend analysis and recommend digital strategies to achieve enrollment targets. Manage budgets effectively based on campaign performance insights. Innovation &amp; Collaboration Explore and adopt new-age marketing tools including Generative AI to enhance efficiency. Collaborate with Principals, Admissions Teams, and Academic Heads to ensure campaigns support institutional objectives. Skills and Competencies Required: Expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads. Expertise in Google Analytics, Search Console, and marketing automation tools. Familiarity with the technology and AI sector, understanding its influence on marketing. Expertise in digital marketing with a proven track record in driving revenue. Expertise in digital marketing, SEO, SEM, and social media campaigns. Proven track record of lead generation and admissions-driven campaigns. Strong analytical and data-driven decision-making skills. Familiarity with education sector dynamics, especially K12 marketing cycles.

Digital Marketing Specialist · New Delhi

Job highlights

Skillset required

Job Description

Job Description for Digital Marketing Specialist

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