Role &amp; responsibilities:

<ul>
<li style="margin-left:0px;">Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.</li>
</ul>

<ul>
<li style="margin-left:0px;">Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).</li>
</ul>

<ul>
<li style="margin-left:0px;">App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).</li>
</ul>

<ul>
<li style="margin-left:0px;">Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.</li>
</ul>

<ul>
<li style="margin-left:0px;">Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.</li>
</ul>

<ul>
<li style="margin-left:0px;">Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. </li>
</ul>
Preferred candidate profile:

<ul>
<li style="margin-left:0px;">Educational Background: Holds a degree in Marketing, Business Administration, or a related field.</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.</li>
</ul>

<ul>
<li>Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.</li>
</ul>

<ul>
<li style="margin-left:0px;">Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.</li>
</ul>

<ul>
<li style="margin-left:0px;">Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.</li>
</ul>

<ul>
<li style="margin-left:0px;">Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic. </li>
</ul>

Performance Marketing Manager

Role &amp; responsibilities: Strategy Development : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter). App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns. Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile: Educational Background : Holds a degree in Marketing, Business Administration, or a related field. Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

Performance Marketing Manager in New Delhi (UID-13852)

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