Marketing Manager · Mumbai

Qualifications And Skills

• Demonstrated expertise in brand management (Mandatory skill), with proven success in developing and executing branding strategies for premium or luxury products.

• Comprehensive experience in planning, implementing and analyzing integrated marketing campaigns that drive footfall and elevate brand perception.

• Strong analytical capability in market segmentation, consumer insights and competitive landscape research to identify growth opportunities and target audiences.

• In-depth understanding of CRM systems and the ability to devise customer relationship strategies that drive engagement and loyalty in the luxury sector.

• Exceptional skills in managing marketing budgets and forecasts, ensuring optimal allocation of resources to support business goals and maximize return on investment.

• Hands-on experience in launching premium products, orchestrating successful go-to-market strategies from concept to shelf, and measuring performance outcomes.

• Proven track record in organization and execution of exclusive events and in-store experiences tailored to affluent clientele, consistently exceeding expectations.

• Excellent written and verbal communication abilities, with strong stakeholder management and collaboration skills across internal and external partners for seamless project delivery.

Roles And Responsibilities

• Develop, implement and manage marketing strategies that enhance the visibility and desirability of luxury and premium brands within Reliance Retail's portfolio.

• Lead cross-functional teams in conceptualizing, planning and executing 360-degree marketing campaigns across omni-channel platforms targeting high-value customers.

• Conduct detailed market analysis to identify emerging trends, customer preferences and opportunities for differentiation in the luxury retail landscape.

• Drive all aspects of brand management, including brand positioning, communication strategy and end-to-end project management for assigned categories.

• Develop launch plans for new product introductions, collaborating with merchandising, finance and store operations teams to ensure a coordinated go-to-market approach.

• Plan, budget and oversee marketing spends, ensuring all activities are aligned with financial targets and yield measurable value for the business.

• Organize high-impact events, experiential marketing initiatives and strategic partnerships that resonate with affluent clientele and position Reliance Retail as the destination for luxury shopping.

• Track campaign effectiveness through data-driven insights and prepare post-campaign analysis to inform future strategy and continuous improvement.