<ol>
<li>Growth &amp; User Acquisition</li>
</ol>

<ul>
<li>Lead end-to-end performance marketing across Meta, Google App Campaigns, YouTube, OEMs, affiliate networks, and regional ad partners.</li>
</ul>

<ul>
<li>Scale high-intent app installs and continuously improve retention and LTV.</li>
</ul>

<ul>
<li>Build and execute region-wise growth plans with monthly and quarterly KPIs.</li>
</ul>

2. Regional Insights &amp; Strategy

<ul>
<li>Develop region-specific acquisition strategies tailored for:</li>
</ul>

<ul>
<li>Karnataka</li>
</ul>

<ul>
<li>Tamil Nadu</li>
</ul>

<ul>
<li>Andhra Pradesh &amp; Telangana</li>
</ul>

<ul>
<li>Kerala</li>
</ul>

<ul>
<li>Leverage cultural, linguistic, and behavioral insights to improve targeting and creative resonance.</li>
</ul>

<ul>
<li>Identify key festivals, moments, and regional opportunities to amplify growth.</li>
</ul>

3. Creative Development

<ul>
<li>Collaborate with creatives to produce localized ads in regional languages.</li>
</ul>

<ul>
<li>Run systematic A/B tests across messaging, visuals, and formats.</li>
</ul>

4. Data Analysis &amp; Optimization

<ul>
<li>Work hands-on with attribution platforms (AppsFlyer, Branch, Firebase, GA).</li>
</ul>

<ul>
<li>Optimize CAC, ROAS, retention cohorts, and user funnel metrics.</li>
</ul>

<ul>
<li>Share weekly and monthly insights with cross-functional teams.</li>
</ul>

5. Collaboration &amp; Partnerships

<ul>
<li>Work with product, content, central marketing, and regional teams.</li>
</ul>

<ul>
<li>Build partnerships with OEMs, publishers, vernacular platforms, and regional influencers.</li>
</ul>

The Successful Applicant

<ul>
<li>4-7 years of experience in performance marketing for mobile apps.</li>
</ul>

<ul>
<li>Strong expertise in Meta &amp; Google App Campaigns.</li>
</ul>

<ul>
<li>Fluency in Kannada / Tamil / Telugu / (any one required).</li>
</ul>

<ul>
<li>Strong analytical abilities; comfortable with MMPs, dashboards, and experimentation.</li>
</ul>

<ul>
<li>Deep cultural understanding of South Indian user behavior.</li>
</ul>

<ul>
<li>Comfortable owning budgets, performance goals, and experimentation roadmaps.</li>
</ul>

Performance Marketing Manager

Growth &amp; User Acquisition Lead end-to-end performance marketing across Meta, Google App Campaigns, YouTube, OEMs, affiliate networks, and regional ad partners. Scale high-intent app installs and continuously improve retention and LTV. Build and execute region-wise growth plans with monthly and quarterly KPIs. 2. Regional Insights &amp; Strategy Develop region-specific acquisition strategies tailored for: Karnataka Tamil Nadu Andhra Pradesh &amp; Telangana Kerala Leverage cultural, linguistic, and behavioral insights to improve targeting and creative resonance. Identify key festivals, moments, and regional opportunities to amplify growth. 3. Creative Development Collaborate with creatives to produce localized ads in regional languages. Run systematic A/B tests across messaging, visuals, and formats. 4. Data Analysis &amp; Optimization Work hands-on with attribution platforms (AppsFlyer, Branch, Firebase, GA). Optimize CAC, ROAS, retention cohorts, and user funnel metrics. Share weekly and monthly insights with cross-functional teams. 5. Collaboration &amp; Partnerships Work with product, content, central marketing, and regional teams. Build partnerships with OEMs, publishers, vernacular platforms, and regional influencers. The Successful Applicant 4-7 years of experience in performance marketing for mobile apps. Strong expertise in Meta &amp; Google App Campaigns. Fluency in Kannada / Tamil / Telugu / (any one required). Strong analytical abilities; comfortable with MMPs, dashboards, and experimentation. Deep cultural understanding of South Indian user behavior. Comfortable owning budgets, performance goals, and experimentation roadmaps.

Performance Marketing Manager in Mumbai (UID-16235)

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