CANDIDATE PROFILE 

Education and Experience

Required:

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

OR

• 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital Strategy Execution

• Verifies hotels' eCommerce strategies are effectively implemented in the online platform

• Verifies compliance and participation in company promotions and eCommerce channels

• Promotes and protects brand equity

• Understand the working relationships between sales, revenue and F&amp;B

• Demonstrates knowledge of job-relevant issues, products, systems and processes

• Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales &amp; Revenue leaders and eCommerce leaders

• Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups

• Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

• Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.).

• Develops the offer landing page on Marriott.com for cluster offers.

• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.

• Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings).

• Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Executes email marketing, and display advertising.

ADDITIONAL RESPONSIBILITIES

• Maintains frequent, active engagement with Digital leads to verifies alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives

• Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat)

• Facilitates social media engagement, Hotel Website content update (especially for Food &amp; Beverage outlets), and updating content in other digital channels (e.g., hotel websites)

• Supports the execution of promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant social media channels

Digital Marketing Manager

CANDIDATE PROFILE Education and Experience Required: • 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred OR • 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred. CORE WORK ACTIVITIES Digital Strategy Execution • Verifies hotels' eCommerce strategies are effectively implemented in the online platform • Verifies compliance and participation in company promotions and eCommerce channels • Promotes and protects brand equity • Understand the working relationships between sales, revenue and F&amp;B • Demonstrates knowledge of job-relevant issues, products, systems and processes • Executes annual marketing plan to budget, in consultation with the General Manager, Food and Beverage leader, Operations leaders, Sales &amp; Revenue leaders and eCommerce leaders • Partners with Operations, Food &amp; Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups • Verifies all advertising for the hotel in digital channels is in alignment with brand voice. • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. Marketing and Communication Partnership • Assists in the development and execution of the cluster marketing plan (e.g., retargeting campaign, OTA marketing, etc.). • Develops the offer landing page on Marriott.com for cluster offers. • Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate. • Creates mini-sites for domestic segment marketing efforts where needed (e.g. Weddings). • Develops and executes promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant digital and social media channels. • Executes email marketing, and display advertising. ADDITIONAL RESPONSIBILITIES • Maintains frequent, active engagement with Digital leads to verifies alignment, pull-through, and 2-way communication about status, performance evaluation, opportunities, and issues related to online programs and initiatives • Focuses on supporting region-wide digital engagement via social media (e.g., Facebook, Twitter, Sina Weibo, wechat) • Facilitates social media engagement, Hotel Website content update (especially for Food &amp; Beverage outlets), and updating content in other digital channels (e.g., hotel websites) • Supports the execution of promotions campaign in F&amp;B, weddings, spa, rooms and conferences through relevant social media channels

Digital Marketing Manager in Mumbai (UID-15378)

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Job Description for Digital Marketing Manager

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