Key Responsibilities

<ul>
<li>Oversee planning and execution of transactional and promotional communication (Email, SMS,Push, Rich SMS, WhatsApp).</li>
</ul>

<ul>
<li>Ensure all communications align with brand messaging.</li>
</ul>

<ul>
<li>Analyze performance data to develop customer segmentation strategies.</li>
</ul>

<ul>
<li>Collaborate with analytics team to identify trends and opportunities for optimization.</li>
</ul>

<ul>
<li>Work with designers, content creators, and HTML developers to deliver engaging email content.</li>
</ul>

<ul>
<li>Optimize content for multiple channels and devices.</li>
</ul>

<ul>
<li>Provide insights and prepare reports for senior management on campaign effectiveness.</li>
</ul>

<ul>
<li>Convert static creatives into dynamic emailers (HTML).</li>
</ul>

<ul>
<li>Develop and manage AMP mailers for interactive experiences.</li>
</ul>
 
Required Skills / Must-Have

<ul>
<li>3-4 Years of proven experience in email marketing.</li>
</ul>

<ul>
<li>Strong analytical skills and ability to make data-driven decisions.</li>
</ul>

<ul>
<li>Hands-on experience with email marketing platforms and segmentation tools.</li>
</ul>

<ul>
<li>Knowledge of compliance standards in digital communication.</li>
</ul>

<ul>
<li>Good communication and collaboration skills.</li>
</ul>

<ul>
<li>Experience with A/B testing, automation, user journey mapping, and data analysis.</li>
</ul>

<ul>
<li>Proficiency in HTML for emailers.</li>
</ul>

<ul>
<li>Demonstrated expertise in AMP mailers (mandatory).</li>
</ul>

Nice-to-Have / Preferred Skills

<ul>
<li>Familiarity with emerging marketing automation tools.</li>
</ul>

<ul>
<li>Exposure to personalization frameworks for customer journeys.</li>
</ul>

<ul>
<li>Experience in aviation, travel, or e-commerce industries.</li>
</ul>

Education &amp; Qualifications

<ul>
<li>Preferred: Bachelor’s degree in Marketing, Business, or a related field.</li>
</ul>

<ul>
<li>Secondary: Bachelor’s degree in Communication, Digital Media, or equivalent with relevant experience.</li>
</ul>

Digital Marketing Manager

Key Responsibilities Oversee planning and execution of transactional and promotional communication (Email, SMS,Push, Rich SMS, WhatsApp). Ensure all communications align with brand messaging. Analyze performance data to develop customer segmentation strategies. Collaborate with analytics team to identify trends and opportunities for optimization. Work with designers, content creators, and HTML developers to deliver engaging email content. Optimize content for multiple channels and devices. Provide insights and prepare reports for senior management on campaign effectiveness. Convert static creatives into dynamic emailers (HTML). Develop and manage AMP mailers for interactive experiences. Required Skills / Must-Have 3-4 Years of proven experience in email marketing. Strong analytical skills and ability to make data-driven decisions. Hands-on experience with email marketing platforms and segmentation tools. Knowledge of compliance standards in digital communication. Good communication and collaboration skills. Experience with A/B testing, automation, user journey mapping, and data analysis. Proficiency in HTML for emailers. Demonstrated expertise in AMP mailers (mandatory). Nice-to-Have / Preferred Skills Familiarity with emerging marketing automation tools. Exposure to personalization frameworks for customer journeys. Experience in aviation, travel, or e-commerce industries. Education &amp; Qualifications Preferred: Bachelor’s degree in Marketing, Business, or a related field. Secondary: Bachelor’s degree in Communication, Digital Media, or equivalent with relevant experience.

Digital Marketing Manager in New Delhi (UID-12758)

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Job Description for Digital Marketing Manager

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