Responsibilities

<ul>
<li>Driving Demand Gen through L2R Cadence Drive with Project Sales &amp; Vertical Leaders for improving SALs. Engage with Tele-Sales team for Lead Qualification. Utilize Global Database to map MGP to MGR.</li>
</ul>

<ul>
<li>End User Account Based Marketing with Focus on Large focused Pipeline / strategic accounts.</li>
</ul>

<ul>
<li>Drive Consultant Engagement Program Increase specified pipeline by selective Consultant deep engagement in conjunction with Sales &amp; Strategic Sales - Target 5 Consultants annually through consultant Binders &amp; share technical information / rebuttals that helps them differentiate and introduce latest technologies for driving customer impact / benefits.</li>
</ul>

<ul>
<li>Vertical Focused Consultant / Influencer (PMC / Customers) Database Enhancement &amp; Marketo Campaigns</li>
</ul>

<ul>
<li>Drive 4-5 medium to large format events across select cities and Webinars. </li>
</ul>

<ul>
<li>Enable Verticalization by creating Vertical Focused Marketing Collaterals.</li>
</ul>

<ul>
<li>Drive Vertical Focus - Large format / event Participation - for Vertical/One BA</li>
</ul>

<ul>
<li>Inhouse seminars for top vertical focused Key Account customers &amp; consultants</li>
</ul>

<ul>
<li>NPI Commercialization through Webinars/ Virtual Conclave with Consultants on HBS NPIs</li>
</ul>

<ul>
<li>Services IB Migration Support for Rip-&amp;-Replace and Lost Order Analysis for migration opportunities. </li>
</ul>

<ul>
<li>Drive Campaigns and End User program on Cloud Connected Offering</li>
</ul>

<ul>
<li>Systematically drive Large Customer Engagement - both HTS site as well as at Customer Site to drive migrations. Drive POC at End User Sites.</li>
</ul>

<ul>
<li>Integration between Products Offering and CMM Team for Portfolio extension and GTM Strategy.</li>
</ul>

<ul>
<li>Own and Drive STRAP Actions - HBS</li>
</ul>

<ul>
<li>Provide Market / Industry Analysis &amp; Competitive Benchmark</li>
</ul>

<ul>
<li>Support Marcom with Case Studies from relevant verticals and customer segments in coordination with Solution Consultants and Sales.</li>
</ul>

Services Growth

<ul>
<li>Install Base Acquisition </li>
</ul>

<ul>
<li>Install Base Retention</li>
</ul>

<ul>
<li>Install Base Upsell</li>
</ul>

Demand Generation

<ul>
<li>Real World &amp; Online Engagement</li>
</ul>

<ul>
<li>Spec-In Opportunity Expansion</li>
</ul>

<ul>
<li>MGP from Global Digital Campaigns and Regional Events</li>
</ul>

Innovation (NPI Commercialization)

<ul>
<li>NPI Say DO/ other commercial actions.</li>
</ul>

Offering Support

<ul>
<li>Win rate % (Win / Win &amp;#43; Loss) and Conversion rate (Win /Win &amp;#43; Loss &amp;#43; Abandoned)</li>
</ul>

Sales Enablement

<ul>
<li>Drive Product knowledge and competence among Sales &amp; Service teams.</li>
</ul>

<ul>
<li>Keep the team updated on solution offerings, maintain a Knowledge &amp; Sales Tool kit Repository. </li>
</ul>

<ul>
<li>Coordinate routine UP-Skill training for Sales and Service teams.</li>
</ul>

<ul>
<li>SPOC for and drive critical POCs at New or Existing Customers in co-ordination with local Engineering &amp; Sales</li>
</ul>

<ul>
<li>Drive various Local &amp; Global Campaigns in coordination with Marcom, OMs &amp; Sales</li>
</ul>

Mktng Specialist

Responsibilities Driving Demand Gen through L2R Cadence Drive with Project Sales &amp; Vertical Leaders for improving SALs. Engage with Tele-Sales team for Lead Qualification. Utilize Global Database to map MGP to MGR. End User Account Based Marketing with Focus on Large focused Pipeline / strategic accounts. Drive Consultant Engagement Program Increase specified pipeline by selective Consultant deep engagement in conjunction with Sales &amp; Strategic Sales - Target 5 Consultants annually through consultant Binders &amp; share technical information / rebuttals that helps them differentiate and introduce latest technologies for driving customer impact / benefits. Vertical Focused Consultant / Influencer (PMC / Customers) Database Enhancement &amp; Marketo Campaigns Drive 4-5 medium to large format events across select cities and Webinars. Enable Verticalization by creating Vertical Focused Marketing Collaterals. Drive Vertical Focus - Large format / event Participation - for Vertical/One BA Inhouse seminars for top vertical focused Key Account customers &amp; consultants NPI Commercialization through Webinars/ Virtual Conclave with Consultants on HBS NPIs Services IB Migration Support for Rip-&amp;-Replace and Lost Order Analysis for migration opportunities. Drive Campaigns and End User program on Cloud Connected Offering Systematically drive Large Customer Engagement - both HTS site as well as at Customer Site to drive migrations. Drive POC at End User Sites. Integration between Products Offering and CMM Team for Portfolio extension and GTM Strategy. Own and Drive STRAP Actions - HBS Provide Market / Industry Analysis &amp; Competitive Benchmark Support Marcom with Case Studies from relevant verticals and customer segments in coordination with Solution Consultants and Sales. Services Growth Install Base Acquisition Install Base Retention Install Base Upsell Demand Generation Real World &amp; Online Engagement Spec-In Opportunity Expansion MGP from Global Digital Campaigns and Regional Events Innovation (NPI Commercialization) NPI Say DO/ other commercial actions. Offering Support Win rate % (Win / Win &amp;#43; Loss) and Conversion rate (Win /Win &amp;#43; Loss &amp;#43; Abandoned) Sales Enablement Drive Product knowledge and competence among Sales &amp; Service teams. Keep the team updated on solution offerings, maintain a Knowledge &amp; Sales Tool kit Repository. Coordinate routine UP-Skill training for Sales and Service teams. SPOC for and drive critical POCs at New or Existing Customers in co-ordination with local Engineering &amp; Sales Drive various Local &amp; Global Campaigns in coordination with Marcom, OMs &amp; Sales

Mktng Specialist in Mumbai (UID-13832)

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