Performance Marketing

<ul>
<li>Plan, execute, and optimize Meta Ads campaigns for India-focused and international audiences (Traffic, Conversions, Lead Generation).</li>
</ul>

<ul>
<li>Manage budget allocation and forecasting across domestic and global campaigns to maximize ROAS.</li>
</ul>

<ul>
<li>Conduct A/B testing for creatives, ad copies, and audience segments tailored to regional preferences.</li>
</ul>

Strategic Inputs

<ul>
<li>Identify growth opportunities in emerging geographies and audience segments.</li>
</ul>

<ul>
<li>Collaborate with product and analytics teams to define KPIs and attribution models</li>
</ul>

<ul>
<li>Monitor competitive landscape and recommend innovative approaches for Meta advertising.</li>
</ul>

Creative &amp; Brand

<ul>
<li>Collaborate with design teams or independently create high-performing ad creatives (Images , videos, carousels) for domestic and international campaigns.</li>
</ul>

<ul>
<li>Ensure brand consistency while adapting messaging for cultural nuances in global markets.</li>
</ul>

<ul>
<li>Stay updated on Meta Ads policies, algorithm changes, and creative best practices globally.</li>
</ul>

Required Skills:

<ul>
<li>Experience in performance marketing with a focus on Meta Ads.</li>
</ul>

<ul>
<li>Proven track record of scaling campaigns and achieving high ROI.</li>
</ul>

<ul>
<li>Proficiency in analytics tools (Meta Insights, Google Analytics).</li>
</ul>

<ul>
<li>Creative skillset: Ability to conceptualize and design ad creatives using tools like Canva, Figma, Adobe Suite, Freepik</li>
</ul>

<ul>
<li>Excellent communication and stakeholder management skills.</li>
</ul>

<ul>
<li>Experience in consumer internet is a strong plus.</li>
</ul>

Digital Marketing Manager

Performance Marketing Plan, execute, and optimize Meta Ads campaigns for India-focused and international audiences (Traffic, Conversions, Lead Generation). Manage budget allocation and forecasting across domestic and global campaigns to maximize ROAS. Conduct A/B testing for creatives, ad copies, and audience segments tailored to regional preferences. Strategic Inputs Identify growth opportunities in emerging geographies and audience segments. Collaborate with product and analytics teams to define KPIs and attribution models Monitor competitive landscape and recommend innovative approaches for Meta advertising. Creative &amp; Brand Collaborate with design teams or independently create high-performing ad creatives (Images , videos, carousels) for domestic and international campaigns. Ensure brand consistency while adapting messaging for cultural nuances in global markets. Stay updated on Meta Ads policies, algorithm changes, and creative best practices globally. Required Skills: Experience in performance marketing with a focus on Meta Ads. Proven track record of scaling campaigns and achieving high ROI. Proficiency in analytics tools (Meta Insights, Google Analytics). Creative skillset: Ability to conceptualize and design ad creatives using tools like Canva, Figma, Adobe Suite, Freepik Excellent communication and stakeholder management skills. Experience in consumer internet is a strong plus.

Digital Marketing Manager in New Delhi (UID-15152)

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Skills Required for Digital Marketing Manager

Job Description for Digital Marketing Manager

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