Key Responsibilities:

<ul>
<li style="margin-left:0px;">Develop and implement comprehensive PPC strategies to achieve business objectives and drive growth.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct market research and competitor analysis to identify opportunities and threats in the PPC landscape.</li>
</ul>

<ul>
<li style="margin-left:0px;">Oversee the creation, management, and optimization of paid search campaigns across multiple platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Increase ROAS and reduce CPA across paid channels</li>
</ul>

<ul>
<li style="margin-left:0px;">Scale paid media contribution to overall revenue while maintaining profitability</li>
</ul>

<ul>
<li style="margin-left:0px;">Improve conversion rate and Quality Scores across campaigns</li>
</ul>

Qualifications &amp; Skills:

<ul>
<li style="margin-left:0px;">Masters degree in Marketing, Business, or a related field; advanced degree or certifications (e.g., Google Ads Certified) preferred.</li>
</ul>

<ul>
<li style="margin-left:0px;">10-15 years of experience in PPC management with a proven track record of success in driving growth and optimizing campaigns.</li>
</ul>

<ul>
<li style="margin-left:0px;">E Commerce experience in U K Based organisation is preferred.</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in Google Ads, Bing Ads, social media advertising platforms, and PPC tools.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical skills with the ability to interpret data and make data-driven decisions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent leadership and team management skills, with experience mentoring and developing junior team members.</li>
</ul>

<ul>
<li style="margin-left:0px;">Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) and reporting software. </li>
</ul>

Performance Marketing Head

Key Responsibilities : Develop and implement comprehensive PPC strategies to achieve business objectives and drive growth. Conduct market research and competitor analysis to identify opportunities and threats in the PPC landscape. Oversee the creation, management, and optimization of paid search campaigns across multiple platforms. Increase ROAS and reduce CPA across paid channels Scale paid media contribution to overall revenue while maintaining profitability Improve conversion rate and Quality Scores across campaigns Qualifications &amp; Skills: Masters degree in Marketing, Business, or a related field; advanced degree or certifications (e.g., Google Ads Certified) preferred. 10-15 years of experience in PPC management with a proven track record of success in driving growth and optimizing campaigns. E Commerce experience in U K Based organisation is preferred. Expertise in Google Ads, Bing Ads, social media advertising platforms, and PPC tools. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent leadership and team management skills, with experience mentoring and developing junior team members. Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams. Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) and reporting software.

Performance Marketing Head in Gurugram (UID-16295)

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Job Description for Performance Marketing Head

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