Duties and Responsibilities:

Strategy and leadership

<ul>
<li>Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns.</li>
</ul>

<ul>
<li>Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events</li>
</ul>

<ul>
<li>Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement &amp; retention.</li>
</ul>

<ul>
<li>Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement.</li>
</ul>

Channel ownership and execution

<ul>
<li>Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels.</li>
</ul>

<ul>
<li>Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization.</li>
</ul>

<ul>
<li>Create cohesive customer journeys that span awareness through retention.</li>
</ul>

<ul>
<li>Drive content, creative, and campaign execution in partnership with internal teams and external partners.</li>
</ul>

<ul>
<li>Partner with product marketing to translate positioning into channel ready programs.</li>
</ul>

<ul>
<li>Work cross functionally with Sales to support ABM, events, and field activation.</li>
</ul>

<ul>
<li>Identify opportunities to deepen engagement and move customers through the funnel.</li>
</ul>

Analytics and insights

<ul>
<li>Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness. </li>
</ul>

<ul>
<li>Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives.</li>
</ul>

<ul>
<li>Partner with analytics to design experiments, monitor performance, and surface insights.</li>
</ul>

<ul>
<li>Use qualitative and quantitative data to refine journeys and inform roadmap decisions.</li>
</ul>

Qualifications and Skills:

<ul>
<li>8+ years of progressive experience in marketing, with a proven track record of driving business growth.</li>
</ul>

<ul>
<li>3+ years of experience in a leadership role, managing and developing marketing teams.</li>
</ul>

<ul>
<li>Experience working in a fast-paced startup environment with a bias for impact</li>
</ul>

<ul>
<li>Analytical rigor and comfort with segmentation, testing, and performance optimization.</li>
</ul>

<ul>
<li>Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.).</li>
</ul>

<ul>
<li>Deep understanding of experimentation, personalization strategies, and A/B testing methodologies.</li>
</ul>

<ul>
<li>Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization.</li>
</ul>

<ul>
<li>Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.</li>
</ul>

Senior Manager Marketing

Duties and Responsibilities: Strategy and leadership Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns. Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement &amp; retention. Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement. Channel ownership and execution Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels. Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization. Create cohesive customer journeys that span awareness through retention. Drive content, creative, and campaign execution in partnership with internal teams and external partners. Partner with product marketing to translate positioning into channel ready programs. Work cross functionally with Sales to support ABM, events, and field activation. Identify opportunities to deepen engagement and move customers through the funnel. Analytics and insights Establish and monitor KPIs and measurement frameworks to evaluate lifecycle marketing effectiveness. Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives. Partner with analytics to design experiments, monitor performance, and surface insights. Use qualitative and quantitative data to refine journeys and inform roadmap decisions. Qualifications and Skills: 8+ years of progressive experience in marketing, with a proven track record of driving business growth. 3+ years of experience in a leadership role, managing and developing marketing teams. Experience working in a fast-paced startup environment with a bias for impact Analytical rigor and comfort with segmentation, testing, and performance optimization. Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.). Deep understanding of experimentation, personalization strategies, and A/B testing methodologies. Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization. Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences.

Senior Manager Marketing in Mumbai (UID-14277)

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