What You’ll Be Doing

<ul>
<li>Strategy &amp; Execution: Own and execute the end-to-end performance marketing strategy across paid (Google Ads, LinkedIn, Display, etc.) and unpaid (SEO, content marketing, etc.) channels.</li>
</ul>

<ul>
<li>Team Leadership: Manage and mentor a cross-functional team of content creators, campaign managers, and SEO specialists to deliver consistent brand and lead generation outcomes.</li>
</ul>

<ul>
<li>SEO Ownership: Drive organic visibility through a data-driven SEO roadmap. Collaborate with content and product teams to ensure alignment with SEO best practices.</li>
</ul>

<ul>
<li>Campaign Management: Plan, implement, and optimize integrated marketing campaigns that clearly articulate product value propositions to our B2B target audience.</li>
</ul>

<ul>
<li>Analytics &amp; Optimization: Analyze performance data to continuously improve conversion metrics, CAC, and overall marketing ROI.</li>
</ul>

<ul>
<li>US Market Focus: Design and tailor campaigns specifically for the US B2B landscape, ensuring messaging, channels, and tactics are localized and effective.</li>
</ul>

<ul>
<li>Cross-functional Collaboration: Work closely with Product, Sales, and Founders to align on growth goals and messaging consistency.</li>
</ul>

 What Makes You a Great Fit

<ul>
<li>5–8 years of progressive experience in B2B marketing, with a strong focus on performance channels.</li>
</ul>

<ul>
<li>Demonstrated success in managing both paid and organic marketing strategies.</li>
</ul>

<ul>
<li>Deep understanding of SEO principles and content strategy.</li>
</ul>

<ul>
<li>Experience in US B2B markets is a must.</li>
</ul>

<ul>
<li>Proven leadership capabilities and ability to inspire and guide a team.</li>
</ul>

<ul>
<li>Strong analytical mindset with comfort in using data to make informed decisions.</li>
</ul>

<ul>
<li>Excellent written and verbal communication skills; ability to represent marketing initiatives with executive presence.</li>
</ul>

<ul>
<li>Exposure to fintech or SaaS is a plus.</li>
</ul>

Performance Marketing

What You’ll Be Doing Strategy &amp; Execution: Own and execute the end-to-end performance marketing strategy across paid (Google Ads, LinkedIn, Display, etc.) and unpaid (SEO, content marketing, etc.) channels. Team Leadership: Manage and mentor a cross-functional team of content creators, campaign managers, and SEO specialists to deliver consistent brand and lead generation outcomes. SEO Ownership: Drive organic visibility through a data-driven SEO roadmap. Collaborate with content and product teams to ensure alignment with SEO best practices. Campaign Management: Plan, implement, and optimize integrated marketing campaigns that clearly articulate product value propositions to our B2B target audience. Analytics &amp; Optimization: Analyze performance data to continuously improve conversion metrics, CAC, and overall marketing ROI. US Market Focus: Design and tailor campaigns specifically for the US B2B landscape, ensuring messaging, channels, and tactics are localized and effective. Cross-functional Collaboration: Work closely with Product, Sales, and Founders to align on growth goals and messaging consistency. What Makes You a Great Fit 5–8 years of progressive experience in B2B marketing, with a strong focus on performance channels. Demonstrated success in managing both paid and organic marketing strategies. Deep understanding of SEO principles and content strategy. Experience in US B2B markets is a must. Proven leadership capabilities and ability to inspire and guide a team. Strong analytical mindset with comfort in using data to make informed decisions. Excellent written and verbal communication skills; ability to represent marketing initiatives with executive presence. Exposure to fintech or SaaS is a plus.

Performance Marketing in Mumbai (UID-10387)

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Skills Required for Performance Marketing

Job Description for Performance Marketing

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