Roles &amp; Responsibilities:

<ul>
<li>Lead end-to-end brand and content strategy for enterprise-level clients across sectors</li>
</ul>

<ul>
<li>Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.</li>
</ul>

<ul>
<li>Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.</li>
</ul>

<ul>
<li>Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.</li>
</ul>

<ul>
<li>Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.</li>
</ul>

<ul>
<li>Leverage marketing tech platforms and tools to drive scale, personalization, &amp; measurable outcomes</li>
</ul>

<ul>
<li>Contribute to pitch development and business growth through consultative engagement.</li>
</ul>

<ul>
<li>Stay ahead of market trends, competitive insights, &amp; new technologies including social commerce, Gen AI, etc.</li>
</ul>

<ul>
<li>Drive strategic partnerships, vendor relationships, and ecosystem collaborations</li>
</ul>

<ul>
<li>Build, lead, and grow high-performing teams and long-term capabilities</li>
</ul>

Professional &amp; Technical Skills:

<ul>
<li>Skilled in developing brand positioning, messaging architecture, &amp; integrated campaign strategies.</li>
</ul>

<ul>
<li>Strong understanding of content marketing ecosystems (owned, earned, and paid media).</li>
</ul>

<ul>
<li>Skilled in customer journey mapping, content lifecycle planning, and editorial governance.</li>
</ul>

<ul>
<li>Strong analytical mindset &amp; proficiency in using analytics tools and analyzing performance data to refine marketing tactics</li>
</ul>

<ul>
<li>Strong storytelling, presentation, and communication skills</li>
</ul>

<ul>
<li>Experience working with senior, high-impact marketing teams and seasoned client stakeholders</li>
</ul>

<ul>
<li>Experience working in or with digital-first and agile environments</li>
</ul>

<ul>
<li>Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization</li>
</ul>

<ul>
<li>Believes in the power of brands</li>
</ul>

Sr Brand Marketing Manager

Roles &amp; Responsibilities: Lead end-to-end brand and content strategy for enterprise-level clients across sectors Drive the strategic vision for marketing campaigns—from insight generation to execution oversight. Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives. Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration. Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs. Leverage marketing tech platforms and tools to drive scale, personalization, &amp; measurable outcomes Contribute to pitch development and business growth through consultative engagement. Stay ahead of market trends, competitive insights, &amp; new technologies including social commerce, Gen AI, etc. Drive strategic partnerships, vendor relationships, and ecosystem collaborations Build, lead, and grow high-performing teams and long-term capabilities Professional &amp; Technical Skills: Skilled in developing brand positioning, messaging architecture, &amp; integrated campaign strategies. Strong understanding of content marketing ecosystems (owned, earned, and paid media). Skilled in customer journey mapping, content lifecycle planning, and editorial governance. Strong analytical mindset &amp; proficiency in using analytics tools and analyzing performance data to refine marketing tactics Strong storytelling, presentation, and communication skills Experience working with senior, high-impact marketing teams and seasoned client stakeholders Experience working in or with digital-first and agile environments Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization Believes in the power of brands

Sr Brand Marketing Manager in Mumbai (UID-15708)

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Job Description for Sr Brand Marketing Manager

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