Data Analyst - Digital Marketi · Chennai

Data Analyst - Digital Marketing is a delivery-focused opportunity based in Chennai, India.

Key Responsibilities Analyze Marketing Campaign Performance Track and assess key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates to evaluate the effectiveness of campaigns.Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.Develop Data-Driven Insights:Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance, audience engagement, and implement attribution modeling.Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies.Market Research & Consumer Insights:Oversee market research studies and analyze customer data to uncover insights into consumer behavior, preferences, and trends.Provide data-backed recommendations that inform campaign optimizations and drive customer-centric marketing strategies.Dashboard Creation & Monitoring:Design, implement, and maintain real-time reporting dashboards using analytics platforms to track key performance metrics and KPIs.Ensure dashboards deliver clear, actionable insights for stakeholders and support effective decision-making.Trend Analysis & Forecasting:Perform trend analysis to identify seasonal patterns, industry trends, and predictive insights that support business planning and marketing strategies.Leverage analytics tools to forecast future performance and guide campaign optimization.Conversion Rate Optimization (CRO):Conduct A/B testing, landing page analysis, and funnel optimization to improve lead generation and conversion rates.Use analytics to interpret test results, refine campaigns, and increase conversion performance.Cross-Functional Collaboration:Work closely with marketing, product, and technology teams to implement tracking systems, integrate data across platforms, and ensure accurate performance measurement.Ensure seamless data flow and integration, enabling robust analytics a

Key Responsibilities

• Key Responsibilities Analyze Marketing Campaign Performance Track and assess key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates to evaluate the effectiveness of campaigns.Leverage analytics tools to provide actionable insights for optimizing campaigns, improving targeting, and ensuring budget efficiency.Develop Data-Driven Insights:Maintain and enhance reporting frameworks using advanced analytics to monitor campaign performance, audience engagement, and implement attribution modeling.Utilize data to drive decision-making, identify trends, and propose recommendations for improving marketing strategies.Market Research & Consumer Insights:Oversee market research studies and analyze customer data to uncover insights into consumer behavior, preferences, and trends.Provide data-backed recommendations that inform campaign optimizations and drive customer-centric marketing strategies.Dashboard Creation & Monitoring:Design, implement, and maintain real-time reporting dashboards using analytics platforms to track key performance metrics and KPIs.Ensure dashboards deliver clear, actionable insights for stakeholders and support effective decision-making.Trend Analysis & Forecasting:Perform trend analysis to identify seasonal patterns, industry trends, and predictive insights that support business planning and marketing strategies.Leverage analytics tools to forecast future performance and guide campaign optimization.Conversion Rate Optimization (CRO):Conduct A/B testing, landing page analysis, and funnel optimization to improve lead generation and conversion rates.Use analytics to interpret test results, refine campaigns, and increase conversion performance.Cross-Functional Collaboration:Work closely with marketing, product, and technology teams to implement tracking systems, integrate data across platforms, and ensure accurate performance measurement.Ensure seamless data flow and integration, enabling robust analytics a
• Own day-to-day Data Analyst - Digital Marketing workflows with a focus on throughput, control, and process clarity.
• Track operational execution closely and intervene early when bottlenecks or exceptions emerge.
• Coordinate across teams to keep dependencies moving and stakeholders informed.
• Review reports, data, or reconciliations to identify gaps, risks, and corrective actions.
• Standardize repeatable processes and improve documentation so work is easier to execute reliably.
• Resolve escalations with urgency while preserving process integrity and service quality.
• Maintain clear records of outcomes, blockers, and action items for operational visibility.
• Partner with managers and functional teams to improve workflow design and turnaround times.
• Use operational metrics to prioritize improvement efforts and measure changes over time.
• Support audits, governance checks, or compliance requirements where process accuracy matters.
• Create structure in ambiguous situations and keep execution moving without excessive supervision.

Preferred Qualifications

• Bachelor's degree or equivalent practical experience in operations, commerce, business, or a related field.
• Strong analytical thinking with the ability to work through ambiguity and operational bottlenecks.
• Excellent coordination, communication, and stakeholder-management skills.
• Comfort working across data, process, and execution details to improve throughput.
• Strong ownership mindset with attention to detail and follow-through.
• Ability to balance process discipline with fast-moving business needs.

Applications should be submitted through the listed apply link.