Manager - Digital Marketing An · Hyderabad

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people's lives. The Global Analytics and Technology Center of Excellence (GATE) drives technology and analytics solutions by partnering with Roche affiliates across the globe.

Responsibilities

• Lead and provide strategic direction to a high-performing team of digital marketing analytics professionals.
• Act as a key thought partner and trusted advisor to global brand and marketing stakeholders across Roche affiliates.
• Define, implement, and standardise digital marketing measurement frameworks and KPIs across global campaigns.
• Oversee the design, development, and maintenance of executive-level dashboards and analytics reporting suites.
• Translate complex digital marketing datasets into actionable business insights and strategic recommendations.
• Drive attribution modeling, multi-channel performance tracking, and customer journey optimization.
• Collaborate with cross-functional data engineering and technology teams to ensure data integrity and pipeline reliability.
• Guide stakeholders on best practices for web analytics, digital campaign tracking, and customer engagement metrics.
• Identify emerging analytics tools and methodologies to continually enhance digital marketing intelligence capabilities.
• Manage end-to-end delivery of analytics workstreams while ensuring adherence to project timelines and quality standards.
• Mentor, coach, and support the continuous professional development of analytics team members.