Marketing Manager · Delhi

We are seeking an experienced and dynamic Marketing Manager to lead overall marketing strategy, brand positioning, and consumer outreach within the fashion and apparel sector in Delhi.

Key Responsibilities

• Formulate, plan, and execute comprehensive online and offline marketing strategies aligned with organizational goals.
• Lead and mentor an internal marketing team to achieve performance milestones and career development goals.
• Drive commercial revenue growth and boost customer acquisition across retail and digital channels.
• Design, launch, and optimize integrated marketing campaigns across digital, print, and experiential platforms.
• Oversee brand positioning, messaging frameworks, and visual identity standards across all consumer touchpoints.
• Manage social media marketing, content strategies, and influencer collaborations to build brand equity.
• Direct public relations initiatives and maintain constructive relationships with media partners and press outlets.
• Manage third-party agencies, creative vendors, and external marketing partners to ensure quality output.
• Analyze customer data, website traffic, and campaign analytics to refine promotional tactics and ROI.
• Plan and allocate annual and quarterly marketing budgets effectively to optimize spend efficiency.
• Coordinate cross-functionally with product, merchandising, and sales teams to support major launches and seasonal promotions.
• Monitor competitor activities, market shifts, and emerging fashion trends to identify new growth opportunities.