Content Writer · Ludhiana

Floreal Handicrafts is looking for a creative Content Writer to produce high-quality, SEO-friendly digital copy and marketing collateral across multiple channels.

Key Responsibilities

• Produce engaging, well-researched, and SEO-friendly content across digital platforms.
• Write clear, appealing product descriptions for handcrafted goods and online catalogs.
• Develop informative blog posts and articles aligned with brand guidelines.
• Draft compelling copy for social media posts, captions, and audience engagement campaigns.
• Create targeted email newsletters, marketing messages, and promotional announcements.
• Collaborate with graphic designers and marketing team members to align visual and text assets.
• Conduct background research to ensure accuracy and relevance of all published material.
• Incorporate targeted keywords and SEO best practices to enhance online discoverability.
• Proofread and edit draft content to ensure grammatical accuracy and consistent tone.
• Update website pages, product listings, and digital marketing materials on an ongoing basis.
• Assist in managing the editorial calendar to meet content delivery schedules.
• Analyze audience feedback and refine messaging to improve content performance.