Digital Marketing Manager in M · Mumbai City

Digital Marketing Manager in Mumbai at Prernaa Boutique is a delivery-focused opportunity based in Mumbai City, India.

Key responsibilitiesPlan, create, and schedule engaging content (posts, reels, stories) across Instagram, Facebook, and other relevant platformsDevelop a content calendar aligned with new collections, festive/seasonal launches, and promotionsShoot and edit photos/videos of garments, fittings, behind-the-scenes work, and customer styling (or coordinate with a photographer)Write compelling captions, hashtags, and copy that reflect the brand's voiceEngage with followers respond to comments, DMs, and customer queries in a timely, friendly mannerTrack performance metrics (engagement, reach, follower growth) and adjust strategy based on insightsRun and monitor paid social media campaigns/ads (if budget allows)Collaborate with the design/tailoring team to highlight new fabrics, styles, and custom ordersIdentify trends, influencers, and collaboration opportunities relevant to custom fashionManage brand consistency across all social platforms (tone, visuals, aesthetics)Coordinate with customers for testimonials, reviews, and user-generated content .

Key Responsibilities

• Key responsibilitiesPlan, create, and schedule engaging content (posts, reels, stories) across Instagram, Facebook, and other relevant platformsDevelop a content calendar aligned with new collections, festive/seasonal launches, and promotionsShoot and edit photos/videos of garments, fittings, behind-the-scenes work, and customer styling (or coordinate with a photographer)Write compelling captions, hashtags, and copy that reflect the brand's voiceEngage with followers respond to comments, DMs, and customer queries in a timely, friendly mannerTrack performance metrics (engagement, reach, follower growth) and adjust strategy based on insightsRun and monitor paid social media campaigns/ads (if budget allows)Collaborate with the design/tailoring team to highlight new fabrics, styles, and custom ordersIdentify trends, influencers, and collaboration opportunities relevant to custom fashionManage brand consistency across all social platforms (tone, visuals, aesthetics)Coordinate with customers for testimonials, reviews, and user-generated content
• Own core deliverables associated with the Digital Marketing Manager in Mumbai at Prernaa Boutique role and execute them with strong accountability.
• Collaborate with cross-functional stakeholders to move work from planning through completion.
• Translate goals into clear actions, priorities, and day-to-day execution plans.
• Track progress closely and surface blockers before they affect outcomes.
• Apply sound judgment to maintain quality, consistency, and timely delivery.
• Create and maintain documentation, updates, or reporting that keeps stakeholders aligned.
• Identify process gaps and recommend practical improvements based on observed friction.
• Balance multiple priorities while keeping commitments visible and manageable.
• Support problem-solving across routine work and higher-priority escalations as needed.
• Bring structure, follow-through, and clarity to ambiguous or evolving workstreams.
• Collaborate respectfully across teams and use feedback to improve execution quality.

Preferred Qualifications

• Bachelor's degree or equivalent practical experience in a relevant field.
• Strong communication and stakeholder-management skills.
• Ability to organize work clearly, prioritize effectively, and deliver with consistency.
• Strong problem-solving ability with attention to detail and quality.
• Comfort collaborating across teams while maintaining personal accountability.
• A proactive mindset focused on ownership, execution, and continuous improvement.

Applications should be submitted through the listed apply link.